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Wordpress SEO
WordPress SEO

WordPress SEO – Optimize WordPress for Search Engines

WordPress is currently one of the most popular content management systems (CMS). It is so easy to use that even very pretty sites can occur without any programming knowledge. Themes and Plugins goodness!
But how to optimize WordPress for search engines?

Here are many points that you can tackle to optimize your WordPress site for Google and Co.

Can the search engines read your website?

The first and most important point!

In the settings at the back end of your WordPress website you should check under “Read” whether “stop search engines from indexing this website” … if a check was actually made, you should scream a few times on your house wall Since this is the biggest mistake ever.

If the search engine is not able to index your WordPress website, it is not listed in the search results.

Customize URL structure

The URL structure is not a direct ranking factor. However, short and meaningful URLs can be better understood by Google and your visitors.

If you have a fresh WordPress blog suspended, I recommend as permalink always the “contribution name” to choose. If you want, you can also use a custom URL. On Farbentour.de, for example, I used the following URL structure: “/% category% /% postname% /”. This displays the category and the contribution name in the URL.

For larger blogs that publish news every hour or daily, it is useful to select “Tag + Name”.

Warning : If you run long been a WordPress blog and already have achieved so some good rankings, you should carefully thus be to change the permalinks in retrospect. If you change the URL structure, the URLs of all published posts will also be changed. As a result, the old URLs are empty, which can lead to problems for the search engine bots.

SEO by Yoast

The free plugin ” Yoast SEO ” is rightly one of the most popular plugins for WordPress. Here you can make some important settings, so that your GooglePress and WordPress website can be optimally read.

[alert-note]Read More : Top 2 Ways Snapchat Snapcode Display In WordPress[/alert-note]

Meta Customize the website description

The meta description (Description) for your website can about the item “Title & Meta” to be adjusted. If you leave this field blank, Google itself will compile a meta description in its search results, which may be incorrect. Therefore, it is advisable to adapt them yourself. The description should not be longer than 156 characters (including spaces). How to change the Meta Title & Description for your posts, I’ll explain you later in the article.More about improving Meta Title & Description can be found on my blog.

Article Types

Important for item types tab : The default settings can be taken here. However, under Posts -> Categories or Keywords each entry should have a unique description in order to explain it to the visitor (and thus the search engines).

Archive

If you are the only author on your WordPress website, you should in the Archive tab , the author archive to “noindex” is set to make here no duplicate content arises.

XML Sitemaps

Under “XML Sitemaps”, you can have a Sitemap created for your website. A sitemap serves to better index your site through search engines and should be activated using the Yoast SEO plugin.

Improve loading times

A cache plugin reduces the database queries so that the WordPress website can be loaded faster. The websites are stored as static HTML pages, which relieves the server.

I can the plugin WP fasts Cache recommend. The plugin is very simple and still very effective. Just click on all the hooks in the settings of the plugin and click on “send”.

Pay attention to the picture size

Be careful not to upload too big pictures. The larger the image file, the longer the loading time. If the image file you want to upload is larger than 1 MB, you should try to reduce the image. However, there is the perfect image size: you need only small pictures, you do not need to upload them in 821.145 x 350.498 pixels ;-). 300 x 125 pixels are usually sufficient for small pictures in a blog contribution. Thumbnails must be uploaded larger, since they are otherwise displayed as pixelated.

In addition, you can compress your images before uploading using Tinyjpg.com. This considerably reduces the size of the files without reducing the quality. It is easier with the WordPress Plugin EWWW Image Optimizer – so you can easily compress your photos.

Who wants to know more about image file sizes and optimization, can be the product of John on Nischenpresse.de look.

Alternative text for your pictures

If you want to get traffic through the Google image search, it is useful to add an alternative text for each image.

This greatly improves the ability to find your images on the web!

The content (content) on your WordPress website

The most important point at all. Forget all the previous plugins and settings if you have not yet optimized the content of your website.

Google wants to give its users the best answer to their questions. For this reason, informative websites that provide the best “answer” to the search term have the best ranking. Ever wondered why Wikipedia.org is so far ahead with so many search terms? Wikipedia is regarded by many as an information source number 1 on the Internet and therefore runs accordingly well.

If you create informative and high-quality content (texts, pictures, videos, infographics, etc.) for your website, answer the questions of your visitors, you also notice Google and you have good chances to achieve good rankings.

Note: are creating you a post in WordPress, you should make sure your posts always assigned to only one category, because it can be interpreted as a duplicate content from Google otherwise.

But what is an informative and high-quality content?

The normal Google user is looking for answers. But to what questions does he seek an answer at all?

If you want to write about a topic, such as WordPress (and you want to achieve good rankings), but do not know what people want to know about this topic, you can take Google to help you and get content ideas too On this subject.

For “WordPress” : Type in the Google search “WordPress” to let you show appropriate topics through the auto-suggest feature:

Google automatically suggests you the appropriate topics. If you now write an article about WordPress you should also answer the suggestions of Google Suggest, as these are relevant questions, which are entered by the people out there. Your post about WordPress already answers some important points.

If you Google Suggest is not enough, you’ll find a detailed with additional tools keyword research operate to find as many questions as your users and respond.

You can also easily analyze your competition, which is among the top spots on Google at the top of your list. What questions do they answer in their texts? Can you answer these questions even better? Are there any more questions you can answer?

Structure of the content

Make sure to present your content always readable on your WordPress site. Paragraphs, spelling, subheads, bullet points, pictures, videos and many other style means you help to make your texts as attractive as possible. Try not to keep the text size and the line spacing too small, because too small texts are not read by anyone.

Just a few years ago, keyword density was a panacea for OnPage optimization. But that has changed (fortunately). Google now understands very well synonymous and who exaggerates it with the keyword density, runs the risk of being punished by Google’s keyword stuffing. Therefore my advice: Do not focus on the same keyword in your texts, but rather answer the questions of your users and you will automatically write a very good, optimized text for your readers and for Google.

Who wants to take the trouble, can, of course, a wdf * idf analysis operate, but must bother you look (in my opinion) not to make, if you can answer the most important questions of its users.

How the SEO by Yoast Plugin helps in optimizing your text …

The WordPress SEO by Yoast plugin helps you optimize your text for search engines. The plugin verifies different points of your texts. If you fulfill this, you get a green traffic light (see picture) ;-). For example, the plugin checks the keyword density, the Meta-Title & -Description, and much more. Further points that the plugin checks, you see under “Content analysis”

But is the content analysis of the SEO by Yoast Plugins so important?

No, of course the plugin is not war … ehem … SEO-crucial. Just because you have entered a focus keyword now and some points are now green, blue or violet, you do not come on page 1. This plugin will help you to get a first rough estimate of the quality of your texts. For example, the number of words is also checked; If your text has more than 300 words, the traffic light of the plug-in automatically jumps to green, which is not always correct. If you want to find your article on the focus keyword “WordPress” well with Google, 300 words do not even begin. The subject is so wide that you can fill an entire book with it. Therefore, you should not always trust the Yoast plugin blindly!

Conclusion

WordPress is really something fine – even without programming knowledge, everyone can really tinker a really nice website. If you still pay attention to the loading times and make the structure of your content perfect for your users, you can optimize your WordPress website very well for Google and Co. Check out my video to take all the tips.

How do you cope with WordPress? Which themes and plugins do you use for your WordPress website?

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